The world’s largest Thoroughbred welfare data bank.
Using AI-driven benchmarking and pattern recognition to fundamentally change how welfare is measured and managed — at scale.
About SOUNDRIQ (formally BreedrAi)
Our Purpose
What This Enables
Deliverables
SoundrIQ exists to improve horse welfare and industry sustainability by transforming how data is used across Thoroughbred racing and breeding.
Despite vast amounts of biometric and operational data being generated every day, the industry has lacked the intelligence layer required to turn that data into early insight, preventative action a
SoundrIQ exists to improve horse welfare and industry sustainability by transforming how data is used across Thoroughbred racing and breeding.
Despite vast amounts of biometric and operational data being generated every day, the industry has lacked the intelligence layer required to turn that data into early insight, preventative action and measurable improvement.
SoundrIQ applies AI-driven benchmarking and pattern recognition to lift the welfare baseline for horses, reduce injury and illness risk, and support better decision-making for owners, trainers and breeders — regardless of stable size or location.
Deliverables
What This Enables
Deliverables
SoundrIQ is creating the world’s largest independent Thoroughbred welfare data bank, aggregating biometric and stable-level data into a single, provider-agnostic platform.
Using Ai, the system converts raw data into objective welfare benchmarks, early illness alerts and preventative insights.
This enables stables to act sooner, reduce unne
SoundrIQ is creating the world’s largest independent Thoroughbred welfare data bank, aggregating biometric and stable-level data into a single, provider-agnostic platform.
Using Ai, the system converts raw data into objective welfare benchmarks, early illness alerts and preventative insights.
This enables stables to act sooner, reduce unnecessary veterinary intervention, improve operational efficiency and lower the cost of ownership — while maintaining strict separation from performance analytics.
What This Enables
What This Enables
What This Enables
As the data set grows, SoundrIQ becomes more powerful.
The platform is designed to support national welfare transparency, regulator-ready reporting, veterinary research and global scalability.
Over time, this intelligence layer has the potential to reshape how welfare is measured, trusted and managed — helping future-proof the racing and breeding industries through smarter, data-led innovation.